The 56% Reality: The power of the integrity-driven brand

The 56% Reality: The power of the integrity-driven brand

Being unethical is more than bad brand karma; consumers ban bad brands from their wallet and shopping lists. In fact, 56 percent of consumers stop buying from a brand they believe is unethical. But in a crowded marketplace — where almost every brand speaks to its...
Putting the Social in Social Entrepreneurship

Putting the Social in Social Entrepreneurship

Hannah Stranger-Jones, UnLtd’s director of research and impact, explores how a collaborative approach can produce solutions that are better targeted, and allow those with lived experience of a problem to design the solution.   Times are changing. Britain faces some...
How to (Re) Frame Your Conversation to Achieve Greater Impact

How to (Re) Frame Your Conversation to Achieve Greater Impact

Despite my best intentions, and having prepared in advance with a detailed agenda and a plan, the conversation didn’t go as planned. I was facilitating a meeting of concerned citizens seeking to improve the quality of life in their community. But, instead of...
UK Tea Company Helps Empower Refugees

UK Tea Company Helps Empower Refugees

Of the 65 million refugees worldwide who have been displaced due to conflict or persecution, the UK has accepted approximately 119,000. Over 40 percent of those refugees are unemployed, with nearly 20 percent arriving alone without any friends or family.  ...

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