On May 27th in Calgary, more than 11,200 people participated in a series of running events organized by the Calgary Marathon Society. Options included a 5k, 10k, half marathon and full marathon events, with a 1km children’s marathon for 500 enthusiastic and aspiring young runners.
The Society is quite effective at encouraging participation, particularly among those planning for the longer events. For most people, running a 10k, half marathon or 42.5 kilometres is not something to be done the day after pulling oneself up off of the couch for the first time in months. For success, these races require planning, practice and perseverance. A vision for the end result is highly recommended. It's the same with SROI.