Within the $1.5-trillion dollar fashion industry, almost 100 million trees disappear into clothing every year and that’s projected to more than double within the next 15 to 20 years. To be sure, clothing is becoming a major threat to the world’s endangered forests. But one environmental champion is working to change that.

On this episode of In the Business of Change, we speak with Nicole Rycroft, founder and executive director of Canopy, which works with more than 750 companies including H&M and Stella McCartney to find conservation-friendly alternatives to forest products. But they do a heckuva lot more than that – listen to the podcast to find out what inspired Rycroft’s courageous road to entrepreneurship, how she’s ‘greening’ the publishing and clothing industry one corporate partner at a time, the challenges she faces every day and her vision moving forward.

 

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