Who we are

Our story

SEE Change was founded in 2009 by Elisa Birnbaum and Nicole Zummach. Through our work as journalists and researchers covering the nonprofit sector, we were inspired by the social enterprise models we saw emerging. Armed with a mutual passion for storytelling and the desire to see change in the way people do business, we embarked on our journey. The result is SEE Change – The magazine of social enterprise and entrepreneurship. Its inaugural issue was published in February 2010.

Learn more about how SEE Change Magazine got started in this radio interview for So Fine Canada on April 28, 2011.




xellie_bio.jpg.pagespeed.ic.LEtH0EBTZKElisa Birnbaum, Co-founder, Publisher & Editor-in-chief

Elisa works as a journalist, producer and communications consultant. Her portfolio includes articles published in the Globe & Mail, National PostToronto Star, CBC.caProfit, Huffington Post, Zoomer and Lifestyles Magazine. She’s a regular contributor to the National Post’s FP Entrepreneur section on matters of social entrepreneurship and she’s been covering issues in the nonprofit sector as a freelance reporter for CharityVillage.com for a decade. President of Elle Communications, Elisa helps her clients tell their stories effectively and with impact. As a producer, Elisa worked on documentaries and current affairs programs at History Television, Discovery Health, TVO and the CBC. Elisa holds a bachelor’s degree in political science and a law degree.

Elisa is a speaker on social entrepreneurship and was awarded an Ariane de Rothschild Fellowship at Cambridge University, UK, for her work with SEE Change Magazine. She also hosts SEE Change’s podcast, In the Business of Change, and is currently writing a book about social entrepreneurs effecting change in their communities.

Learn more about Elisa’s social entrepreneurial journey from her recent interview  with Tony Loyd on his Social Entrepreneur podcast


xnicole_bio.jpg.pagespeed.ic.Nc4kIohonvNicole Zummach, Co-founder, Executive Editor-at-large

Nicole works as a writer, editor, and web producer. Her portfolio includes writing and editing for newspapers and print magazines. She also spent eight years as the editor-in-chief of CharityVillage.com, producing a wide range of content for and about the nonprofit sector. Nicole holds a bachelor’s degree in English from the University of Ottawa, and a post baccalaureate diploma in communication from Simon Fraser University.


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