The Association of Integrated Marketers invited me recently to present on the topic of "Community Marketing." In a room full of marketers, "marketing" needed little preface. "Community," on the other hand, is a word for which we each have our own definition. It is...

Social Return on Investment (SROI) is an emerging methodology that seeks to measure the value of social impact. SROI presents the social impact of different initiatives into financial value terms, and presents this value in relation to the investments that lead to...

Find out why an internship or returnship may be just the thing to help your organization achieve its goals and contribute to the bottom line. I’m a confessed entrepreneur, having all the trappings of bootstrapping, scaling grand ideas, and being an early adopter. I...

It's fine to count the number of people coming through the door, or how many dollars are raised, but to find out if your organization is really having an impact, you have to start asking different questions. Impact. ROI. Measure. Each word is linked to questions...

Social enterprises use a business model to achieve social outcomes. That’s a valuable contribution to creating healthy and sustainable communities. So what do we need to do to support their development, growth and success? In the past several years,...

Buying locally made products is one of the easiest ways to build community and reduce one’s environmental footprint. The experience of shopping local might remind you of your parent’s generation, when growing your own food was common and local grocery stores were...

The holidays are a time of joy, family and fun. On the flip side, they can be expensive, a bit wasteful and make us keenly aware that not everyone plays on the same socio-economic field. So, how can we be charitable, reduce waste and save money at this hectic time...