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 The Magazine of Social Enterprise & Social Impact

The 56% Reality: The power of the integrity-driven brand

The 56% Reality: The power of the integrity-driven brand

Being unethical is more than bad brand karma; consumers ban bad brands from their wallet and shopping lists. In fact, 56 percent of consumers stop buying from a brand they believe is unethical. But in a crowded marketplace — where almost every brand speaks to its...

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