Being unethical is more than bad brand karma; consumers ban bad brands from their wallet and shopping lists. In fact, 56 percent of consumers stop buying from a brand they believe is unethical. But in a crowded marketplace — where almost every brand speaks to its...
As a brand developer, Anne Miltenburg has worked with organizations, social entrepreneurs, activists and conscious companies all over the world, helping them tackle social and environmental challenges. Shocked by the lack of knowledge that these changemakers displayed...
If you are an entrepreneur, especially a social entrepreneur, you have to fight to get customers/clients. People don’t know you. Even if you have a kick-ass product or service. So, how do you focus your efforts to go after the right customers? How do you determine who...
