SEE Change Magazine is Canada’s first publication for and about social enterprise and entrepreneurship. Much like other entrepreneurial endeavours, it was created in response to a need – the need to spread the word about an important business movement that has the capacity to change the way we live and engage with our communities.


Our mission

To inform, educate, and inspire social entrepreneurs and anyone who wants to see change in our world.


Our vision

For social enterprise to become an accepted standard for business practice in our society, and for all people to benefit from the work they participate in, and the products and services they purchase.


Our story

SEE Change was founded in 2009 by Elisa Birnbaum and Nicole Zummach. Through our work as journalists and researchers covering the nonprofit sector, we were inspired by the social enterprise models we saw emerging. Armed with a mutual passion for storytelling and the desire to see change in the way people do business, we embarked on our journey. The result is SEE Change – The magazine of social enterprise and entrepreneurship. Its inaugural issue was published in February 2010.


Learn more about how SEE Change Magazine got started in this radio interview for So Fine Canada on April 28, 2011.


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Elisa Birnbaum, Co-founder, Publisher & Editor-in-chief

Elisa works as a journalist, producer and communications consultant. Her portfolio includes articles published in the Globe & Mail, National Post,, Profit Magazine, Lifestyles Magazine and other publications. And for over six years, she’s been covering issues in the nonprofit sector as a freelance reporter for President of Elle Communications, Elisa helps her clients–most of whom nonprofits and charities–effectively tell their stories through visual and print mediums. As a producer, Elisa worked on documentaries and current affairs programs at History Television, Discovery Health, TVO and the CBC. Elisa holds a bachelor’s degree in political science from Concordia University and an LL.B degree from Université de Montréal and Osgoode Hall.








Nicole Zummach, Co-founder, Executive Editor & COO

Nicole works as a writer, editor, and web producer. Her portfolio includes writing and editing for newspapers and print magazines. She also spent eight years as the editor-in-chief of, producing a wide range of content for and about the nonprofit sector. Nicole holds a bachelor’s degree in English from the University of Ottawa, and a post baccalaureate diploma in communication from Simon Fraser University.


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