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According to Phil Haid, to achieve greater impact, profit and purpose must co-exist. That win-win philosophy underpins his decades-long career in social impact marketing and his long-running agency, Public Inc. In this episode, Phil reflects on that philosophy, the evolving social impact marketing space, and his many years working within it. Stay tuned.
Welcome to In the Business of Change, where we speak with social entrepreneurs impacting their communities and the world. I’m your host Elisa Birnbaum publisher and editor in chief of SEE Change Magazine.
On today’s episode we speak with Phil Haid, Co-founder & CEO of Public Inc., a social impact agency that helps brands create social and environmental impact. In our conversation, Phil shares the history and evolution of Public, including a recent acquisition.
He traces the arc of social impact marketing over the years, highlighting the pendulum-swing-moments that pushed the field forward, and back, and forward again. We discuss greenhushing, greenwashing and other challenges in the space. Phil then shares the lessons learned that he wishes he knew when he started out.
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