Should Your Crowdfunding Campaign Appeal to the Heart or the Brain?

Should Your Crowdfunding Campaign Appeal to the Heart or the Brain?

New research from the USC Brittingham Social Enterprise Lab and ESADE Business School investigates whether people are swayed more by emotional or cognitive appeals in requests for funding by social enterprises. Conventional wisdom is that having a compelling story is...
Banking on Positive Change: Jake Stacey of VCIB

Banking on Positive Change: Jake Stacey of VCIB

Subscribe: SpotifyWhen a new bank launched in Canada in 2017 with a commitment to enabling social, economic and environmental change, it gave the financial landscape a much-needed and appreciated shakeup. And it’s not hard to see why.     On today’s podcast...

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