Annalea Krebs is on a mission to help people make greener choices. The mission began years ago when she started a green business directory. Then in 2010 Krebs  – AKA the “Queen of Green” – launched ethicalDeal which became North America’s largest green daily deal site, reaching over 100,000 people online.



But for Krebs, that wasn’t enough; in fact, she was just getting started.

On this episode of In the Business of Change, we speak with the CEO of Social Nature, Annalea Krebs about her passion for making green mainstream and her latest initiative which, through the power of word of mouth and social media, can likely influence millions of people to try natural products and make greener choices.

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