We hear so much about social purpose these days, but what is it exactly? Why is defining one so important for organizations? And how do you measure it to ensure you’re on the right purposeful track? On this episode, the first of our three-episode series sponsored by Junxion Strategy, we delve deep into purpose and purpose measurement with the help of some special guests that we’ll introduce next.
Welcome to In the Business of Change, where we speak with social entrepreneurs impacting their communities and the world. I’m your host Elisa Birnbaum publisher and editor in chief of SEE Change Magazine. On today’s episode – one of three sponsored by social impact consultancy Junxion Strategy – I’m excited to have a co-host: the president & CEO of Junxion, Mike Rowlands.
Together we’ll be speaking about purpose with Maureen Young of Coast Capital Savings and Junxion’s own Charla Vall. We’ll first define social purpose and trace its evolution in our impact lexicon. Then we’ll explore why Coast Capital decided to define its purpose and their intricate process of adopting a Purpose Measurement Framework that the team at Junxion helped them establish. It’s a conversation you don’t want to miss.
Thank you for joining this special episode of In the Business of Change – the first of three sponsored by Junxion and co-hosted by its president and CEO, Mike Rowlands. Stay tuned for the next episode in our special series.
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