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Hi Rathi,
I thought you might be interested in learning about Ida Sports, the only company prioritizing high performance and comfortable footwear for female athletes who have traditionally been an afterthought. They were named the number one startup you should have on your radar by ISPO, the world’s largest trade fair for sporting goods and sportswear last week.
Founder Laura Youngson spoke at a wrap-up event for Billie Jean King’s Trailblazer’s program last week, and is one of the leading forces addressing gender inequality in sports from the ground up, making women’s comfort, performance, and achievement the primary measure of her success.
Laura and Ida Sports have recently been featured on The Athletic podcast and ONE37pm for the impact they’re making on sports, business, and the lives of female athletes.
I’d love to connect with you, and I know Laura would, too.
Looking forward,
Alex Hughes
ahughes@fusemarketing.com
802-279-5256