How to Crowdfund Your Green Business

How to Crowdfund Your Green Business

Crowdfunding can be an invaluable resource for businesses of all kinds. Smaller and medium-sized companies, though, will perhaps benefit the most. Crowdfunding green business campaigns can draw from all over the world, so if you’re considering using a crowdfunding...
Should Your Crowdfunding Campaign Appeal to the Heart or the Brain?

Should Your Crowdfunding Campaign Appeal to the Heart or the Brain?

New research from the USC Brittingham Social Enterprise Lab and ESADE Business School investigates whether people are swayed more by emotional or cognitive appeals in requests for funding by social enterprises. Conventional wisdom is that having a compelling story is...
Thinking about Crowdfunding? 4 Things You Should Know

Thinking about Crowdfunding? 4 Things You Should Know

On March 3, the National Crowdfunding Association of Canada hosted Canada’s first Crowdfunding Summit at the MaRS Discovery District in Toronto. A sold-out crowd of more than 350 attended. Like many other social entrepreneurs in attendance, I was there trying to...

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