Why Millennials Are Going Back to the Land

Why Millennials Are Going Back to the Land

In higher numbers than previous generations, millennials are leaving desk jobs to live closer to the land. Whether it be homesteading, living off the grid or starting a farm, younger people are seeking a different way of life. The agriculture industry is changing...
Should Your Crowdfunding Campaign Appeal to the Heart or the Brain?

Should Your Crowdfunding Campaign Appeal to the Heart or the Brain?

New research from the USC Brittingham Social Enterprise Lab and ESADE Business School investigates whether people are swayed more by emotional or cognitive appeals in requests for funding by social enterprises. Conventional wisdom is that having a compelling story is...
Lessons From Purpose-Driven Companies

Lessons From Purpose-Driven Companies

Entrepreneurs who run purpose-based ventures are a special breed. Determined to tackle social and environmental challenges with business their tool of choice, these impassioned changemakers give us much hope for the future. But their passionate pursuits aren’t easy....

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