Peace in a Bottle: SodaStream fuels a model of coexistence

Peace in a Bottle: SodaStream fuels a model of coexistence

As we enter the premises, a large welcome sign overhead deftly sets the tone: “Welcome to the Island of Peace”. A few steps in, another one – “Make soda not war” – makes it abundantly clear that you’re visiting no ordinary corporate headquarters. We’re at SodaStream’s...

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